Start, Grow & Sustain

Choosing your lead magnet

Today’s task is creating your lead magnet. It is the biggest in terms of the time you are going to have to put in. But it’s going to be worth it.

You will find a handy little worksheet for today’s tasks at the bottom of this lesson. 

First of all, consider what the pain points are for your audience. Write these down.

What could you help your audience with? Write down a few ideas.

What service do you want your lead magnet to highlight? What are you trying to sell? There’s no point in creating a lead magnet that has no relevance to your services. This is going to be confusing to subscribers when you try and sell them something unrelated.

Consider the answers to the above, what is going to provide the most value to your audience AND to your business?